New consumption identities in virtual worlds. The case of Second Life.

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Publication date
2013-08-29Author
Nikolaou, IoannaSupervisor
Bettany, Shona M.M.Larsen, Gretchen
Keyword
NetnographySecond Life
Bodily Adornments
Accessories
Clothing
Virtual materiality
Avatar-as-Consumer
Consumer Identity
Computer culture
Virtual worlds
Rights

The University of Bradford theses are licenced under a Creative Commons Licence.
Institution
University of BradfordDepartment
School of ManagementAwarded
2011