Loading...
Thumbnail Image
Publication

Propagation of online consumer-perceived negativity: Quantifying the effect of supply chain underperformance on passenger car sales

Singh, A.
Jenamani, M.
Thakker, J.J.
Rana, Nripendra P.
Publication Date
2021-08
End of Embargo
Supervisor
Rights
© 2021 Elsevier Inc. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
10/04/2021
Institution
Department
Awarded
Embargo end date
Additional title
Abstract
The paper presents a text analytics framework that analyses online reviews to explore how consumer-perceived negativity corresponding to the supply chain propagates over time and how it affects car sales. In particular, the framework integrates aspect-level sentiment analysis using SentiWordNet, time-series decomposition, and bias-corrected least square dummy variable (LSDVc) – a panel data estimator. The framework facilitates the business community by providing a list of consumers’ contemporary interests in the form of frequently discussed product attributes; quantifying consumer-perceived performance of supply chain (SC) partners and comparing the competitors; and a model assessing various firms’ sales performance. The proposed framework demonstrated to the automobile supply chain using a review dataset received from a renowned car-portal in India. Our findings suggest that consumer-voiced negativity is maximum for dealers and minimum for manufacturing and assembly related features. Firm age, GDP, and review volume significantly influence car sales whereas the sentiments corresponding to SC partners do not. The proposed research framework can help the manufacturers in inspecting their SC partners; realising consumer-cited critical car sales influencers; and accurately predicting the sales, which in turn can help them in better production planning, supply chain management, marketing, and consumer relationships.
Version
Accepted manuscript
Citation
Singh A, Jenamani M, THakker JJ et al (2021) Propagation of online consumer-perceived negativity: Quantifying the effect of supply chain underperformance on passenger car sales. Journal of Business Research. 132: 102-114.
Link to publisher’s version
Link to published version
Type
Article
Qualification name
Notes