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dc.contributor.authorAlgharabat, R.S.
dc.contributor.authorRana, Nripendra P.
dc.date.accessioned2020-08-13T08:25:08Z
dc.date.available2020-08-13T08:25:08Z
dc.date.issued2020-07
dc.identifier.citationAlgharabat RS and Rana NP (2020) Social commerce in emerging markets and its impact on online community engagement. Information Systems Frontiers. Accepted for Publication.en_US
dc.identifier.urihttp://hdl.handle.net/10454/17943
dc.descriptionYes
dc.description.abstractThis study aims to build on the understanding of social commerce in the emerging markets and how it influences online community engagement. The conceptual model was proposed using theories including the social support theory, the trust theory, the social presence theory, the flow theory and the service-dominant logic theory. Using Facebook online community, the data were collected from 400 respondents from Jordan and analysed using AMOS based structural equation modelling. Results revealed that social commerce constructs positively influence social support, community members’ trust and social presence. Furthermore, it was found that social support and social presence positively affect community members’ trust. We also found that community members’ trust positively influence flow whereas both community members’ trust and flow positively influence community engagement.en_US
dc.language.isoenen_US
dc.rights© The Author(s) 2020. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.en_US
dc.subjectSocial commerce
dc.subjectSocial support
dc.subjectCommunity trust
dc.subjectSocial presence
dc.subjectFlow
dc.subjectCommunity engagement
dc.titleSocial commerce in emerging markets and its impact on online community engagementen_US
dc.status.refereedYes
dc.date.Accepted04/07/2020
dc.date.application18/07/2020
dc.typeArticle
dc.type.versionPublished version
dc.identifier.doihttps://doi.org/10.1007/s10796-020-10041-4
refterms.dateFOA2020-08-13T08:25:09Z
dc.openaccess.statusopenAccess


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