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    Consumption of salt rich products in the UK: impact of the reduced salt campaign

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    sharma_et_al_2015.pdf (418.5Kb)
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    Publication date
    2015-02-15
    Author
    Sharma, Abhijit
    di Falco, S.
    Fraser, I.
    Keyword
    Structural breaks; Salt consumption; Low salt campaign
    Rights
    (c) 2015 The Authors.
    Peer-Reviewed
    Yes
    
    Metadata
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    Abstract
    This paper makes use of a leading UK supermarket’s loyalty card based data which records information on purchase decisions by consumers who shop at its stores in order to assess the effectiveness and impact of the UK reduced salt campaign. We present an empirical analysis of consumption data to assess the effectiveness of the UK Food Standard Agency’s (FSA) ‘reduced salt campaign’ on the basis of information on health related announcements undertaken by the FSA under its ‘low salt campaign’. We adopt a general approach to determining structural breaks in consumption data, including making use of minimum LM unit root tests whereby structural breaks are endogenously determined from the data. We find evidence supporting the effectiveness of the FSA’s reduced salt campaign.
    URI
    http://hdl.handle.net/10454/14240
    Version
    Published version
    Citation
    Sharma A, di Falco S and Fraser I (2015) Consumption of salt rich products in the UK: impact of the reduced salt campaign.
    Link to publisher’s version
    https://mpra.ub.uni-muenchen.de/id/eprint/62359
    Type
    Report
    Collections
    Management and Law Publications

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