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Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model
Chatterjee, S. Rana, Nripendra P. Dwivedi, Y.K. Baabdullah, A.M.
Chatterjee, S.
Rana, Nripendra P.
Dwivedi, Y.K.
Baabdullah, A.M.
Publication Date
2021-09
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© 2021 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license (https://creativecommons.org/licenses/by-nc-nd/4.0/)
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Yes
Open Access status
openAccess
Accepted for publication
07/05/2021
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Abstract
This study aims to identify how environmental, technological, and social factors influence the adoption of Industry 4.0 in the context of digital manufacturing. The Industry 4.0 era has brought a breakthrough in advanced technologies in fields such as nanotechnology, quantum computing, biotechnology, artificial intelligence, robotics, the Internet of Things, fifth-generation wireless technology, fully autonomous vehicles, 3D printing and so on. In this study, we attempted to identify the socioenvironmental and technological factors that influence the adoption of artificial intelligence embedded technology by digital manufacturing and production organizations. In doing so, the extended technology-organization-environment (TOE) framework is used to explore the applicability of Industry 4.0. A conceptual model was proposed that used an integrated technology acceptance model (TAM)-TOE model and was tested using survey-based data collected from 340 employees of small, medium and large organizations. The results highlight that all the relationships, except organizational readiness, organizational compatibility and partner support on perceived ease of use, were found to be significant in the context of digital manufacturing and production organizations. The results further indicated that leadership support acts as a countable factor to moderate such an adoption.
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Accepted manuscript
Citation
Chatterjee S, Rana NP, Dwivedi YK et al (2021) Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model. Technological Forecasting and Social Change. 170: 120880.
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Article