The Future of Media: Dynamic Content Transformation and Distribution
Earnshaw, Rae A. Cunningham, S. Excell, Peter S.
Earnshaw, Rae A.
Cunningham, S.
Excell, Peter S.
Publication Date
2013
End of Embargo
Supervisor
Rights
Peer-Reviewed
Yes
Open Access status
Accepted for publication
Institution
Department
Awarded
Embargo end date
Additional title
Abstract
Media content is becoming ubiquitous and globally accessible, and can be held and accessed just as
easily on a global network as on local devices which are increasingly intelligent and network ready.
Digital intelligence is becoming seamless and invisible, enabling more attention to be paid to the content
and the user’s interaction with it. The effects of convergence on the media landscape are substantial.
Traditional media distribution channels are increasingly in the hands of the consumer rather than the
distributor. News information can be generated by the general public by means of mobile devices and
have a dynamic global impact via social networking sites. Political elections are being influenced in real
time by information circulating on social networks in addition to the more formal statements of policy.
This paper explores some of these transformative effects, the disruptive effects on traditional business
models, and their implications for the future.
Version
No full-text available in the repository
Citation
Earnshaw RA, Cunningham S and Excell PS (2013) The Future of Media: Dynamic Content Transformation and Distribution. In: Proceedings of the Fifth International Conference on Internet Technologies and Applications by Picking R (Ed.): 66-73. 10-13 Sep 2013, Glyndwr University, Wrexham, UK.
Link to publisher’s version
Link to published version
Link to Version of Record
Type
Conference paper