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Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and Turkey

Hosseini, S.
; 
Fallon, G.
; 
Weerakkody, Vishanth J.P.
; 
Publication Date
2019-06
End of Embargo
Supervisor
Keywords
SMEs from emerging markets, Internationalization barriers, Cloud computing utilization, Born globals
Rights
Crown Copyright © 2018 Published by Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
12/11/2018
Institution
Department
Awarded
Embargo end date
Collections
Management and Law Publications
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Abstract
This study seeks to investigate the effectiveness of Cloud Computing Utilization (CCU) in the mitigation of informational and marketing barriers for SMEs from the Emerging Market-Countries (EM-SMEs). A quantitative-research methodology was applied to collect data by using self-administered questionnaires from top managers of 227 SMEs based in Iran and Turkey. The study contributes theoretically to both small business and international business literature by developing a new classification of the internationalization barriers that EM-SMEs face, and proposing a series of cloud computing (CC) solutions for mitigating these barriers, resulting in the creation and testing of a new model. The empirical findings confirm that CCU can help EM-SMEs to mitigate a series of informational and marketing barriers. The key practical contributions of the study offer insights to both EM-SMEs and Cloud-Service-Providers (CSPs) on the extent to which CCU is effective in mitigating the internationalization barriers faced by EM-SMEs.
URI
http://hdl.handle.net/10454/16709
Version
Accepted manuscript
Citation
Hosseini S, Fallon G, Weerakkody V et al (2019) Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and Turkey. International Journal of Information Management. 46: 54-69.
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Link to published version
Link to Version of Record
https://doi.org/10.1016/j.ijinfomgt.2018.11.011
Type
Article
Qualification name
Notes