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Editorial introduction: Advances in theory and practice of digital marketing

Dwivedi, Y.K.
; 
Rana, Nripendra P.
; 
Slade, E.L.
; 
Singh, N.
; 
Kizgin, Hatice
Publication Date
2019-03
End of Embargo
Supervisor
Keywords
Digital consumer culture, Digital consumer engagement, Digital marketing, eWOM, Mobile marketing, Recommender engine, Social media marketing
Rights
© 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
2019
Institution
Department
Awarded
Embargo end date
Collections
Management and Law Publications
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Abstract
This special issue of the Journal of Retailing and Consumer Services aims to bring together a variety of disciplines and a scholarly community for the advancement of knowledge regarding practice and research related to digital and social media marketing. Accordingly, the special issue includes papers using a variety of theories, research methods, contexts, and conceptualizations to enrich our understanding of digital and social media marketing from consumer and practitioner perspectives. The thirteen articles accepted for inclusion in this special issue are summarised in this editorial introduction.
URI
http://hdl.handle.net/10454/18115
Version
Accepted manuscript
Citation
Dwivedi YK, Rana NP, Slade EL et al (2019) Editorial introduction: Advances in theory and practice of digital marketing. Journal of Retailing and Consumer Services. 53: 101909.
Link to publisher’s version
Link to published version
Link to Version of Record
https://doi.org/10.1016/j.jretconser.2019.101909
Type
Editorial
Qualification name
Notes