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Pitching non-English language research: a dual-language application of the Pitching Research Framework
Faff, R. Shao, X. Alqahtani, F. Atif, M. Bialek-Jaworska, A. Chen, A. Duppati, G. Escobar, M. Finta, M. Jeny, A.
Faff, R.
Shao, X.
Alqahtani, F.
Atif, M.
Bialek-Jaworska, A.
Chen, A.
Duppati, G.
Escobar, M.
Finta, M.
Jeny, A.
Publication Date
2018
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Keywords
Pitching research, Template, Discoverability, Non-English language research, Arabic, Chinese, Dutch, French, Greek, Hindi, Indonesian, Japanese, Korean, Lao, Norwegian, Polish, Portugese, Romanian, Russian, Sinhalese, Spanish, Tamil, Thai, Urdu, Vietnamese, Myanmar, German, Persian Bengali, Filipino, Italian, Afrikaans, Khmer (Cambodia), Danish, Finnish, Hebrew, Turkish
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© 2018 The Authors. This work is licensed under a Creative Commons Attribution 4.0 International License. http://creativecommons.org/licenses/by/4.0/
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Accepted for publication
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Abstract
The global language of scholarly research is English and so the obstacle of getting noticed is montainous when the article is not written in the English language. Indeed, despite rapid advances in technology, the “tyranny of language” creates a segmentation inhibiting scholarly research and innovation generally. Mass translation of non-English language articles is neither feasible nor desirable. Our paper proposes a strategy for remedying this segmentation – such that, the work of non-English language scholars become more discoverable. The core piece of this strategy is a “reverse-engineering” [RE] application of Faff’s (2015, 2017a) “pitching research” template. More specifically, we provide access to translated versions of the “cued” template across thirty-three different languages, and most notably for this journal, including the Romanian and French languages. Further, we showcase an illustrative dual language French-English example.
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Citation
Faff R, Shao X, Alqahtani F et al (2018) Pitching non-English language research: a dual-language application of the Pitching Research Framework. Journal of Accounting and Management Information Systems. 17(2): 266-290.
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