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THE OTHERS: the role of individual personality, cultural acculturation, and perceived value on towards firm's social media and acculturation orientation
Foroudi, P. ; Marvi, R. ; Kizgin, Hatice
Foroudi, P.
Marvi, R.
Kizgin, Hatice
Publication Date
2020-06
End of Embargo
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© 2020 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
Crown Copyright © 2020 Published by Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
Crown Copyright © 2020 Published by Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
12/01/2020
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Abstract
This paper systematically examines (i) how individual personality can influence on cultural acculturation which can impact on the higher level of perceived value in LGBTs, and (ii) how the higher level of perceived value towards social media can result in being more satisfied, (iii) consequently having a better working life at workplace and performance proficiency. The generated framework was validated through a survey from multinational corporations in multi-industries such as higher education (with more than two campuses around the world), global fashion, global retailing, tourism, hospitality, food, and electronics and information technology. Key results, implications for managers and researchers are highlighted.
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Accepted manuscript
Citation
Foroudi P, Reza M and Kizgin H (2020) THE OTHERS: the role of individual personality, cultural acculturation, and perceived value on towards firm's social media and acculturation orientation. International Journal of Information Management. 52: 102075.
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Article