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Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors
Kizgin, Hatice Jamal, A. Richard, M-O.
Kizgin, Hatice
Jamal, A.
Richard, M-O.
Publication Date
2018-01
End of Embargo
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Rights
© 2017 Elsevier Inc. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
01/08/2017
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Abstract
Prior research ignores the specific role of acculturation attitudes in predicting acculturation behaviors and consumption choices across public and private life domains. The study uses self-administered questionnaires to collect data from 530 Turkish-Dutch respondents. The findings underscore the overall significance of investigating domain-specific (public vs. private) acculturation attitudes and subsequent acculturation behaviors. Enculturation (acculturation) behaviors function as a mediating variable in the relationship between acculturation attitudes and consumption of food and entertainment products from the heritage (host) culture. The study is one of the first to investigate the simultaneous effects of acculturation attitudes and acculturation behaviors on the choice to consumer foods and entertainment products from both heritage and host cultures. The article provides managerial implications and future research directions.
Version
Accepted manuscript
Citation
Kizgin H, Jamal A and Richard M-O (2018) Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors. Journal of Business Research. 82: 320-329.
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Article