B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics

View/ Open
juntunen_et_al_2019.pdf (326.7Kb)
Download
Publication date
2020-08Rights
© 2020 The Authors. This is an Open Access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/BY-NC-ND/4.0/)Peer-Reviewed
Yes