Earnshaw, Rae A.Cunningham, S.Excell, Peter S.2015-06-162015-06-162013Earnshaw RA, Cunningham S and Excell PS (2013) The Future of Media: Dynamic Content Transformation and Distribution. In: Proceedings of the Fifth International Conference on Internet Technologies and Applications by Picking R (Ed.): 66-73. 10-13 Sep 2013, Glyndwr University, Wrexham, UK.9000917290008859http://hdl.handle.net/10454/7258NoMedia content is becoming ubiquitous and globally accessible, and can be held and accessed just as easily on a global network as on local devices which are increasingly intelligent and network ready. Digital intelligence is becoming seamless and invisible, enabling more attention to be paid to the content and the user’s interaction with it. The effects of convergence on the media landscape are substantial. Traditional media distribution channels are increasingly in the hands of the consumer rather than the distributor. News information can be generated by the general public by means of mobile devices and have a dynamic global impact via social networking sites. Political elections are being influenced in real time by information circulating on social networks in addition to the more formal statements of policy. This paper explores some of these transformative effects, the disruptive effects on traditional business models, and their implications for the future.enInternet technologies; Applications; Digital convergence; Disruptive technologies; Social media; Distribution channels; MedialityDigital convergenceConference paper