To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

Vanhamme, J.Lindgreen, A.Reast, JonPopering, N.2014-04-282014-04-282011Vanhamme, J., Lindgreen, Adam, Reast, Jon, Popering, Nathalie (2011) To do well by doing good: improving corporate image through cause-related marketing. Journal of Business Ethics, 109(3), 259-274.http://hdl.handle.net/10454/6223NoREF 2014Cause acutenessCause-related marketingCause scopeCause typeConsumer preferencesCorporate imageCorporate social responsibilityExperimentTo Do Well by Doing Good: Improving Corporate Image Through Cause-Related MarketingArticlehttps://doi.org/10.1007/s10551-011-1134-0