Marketing with specific reference to pricing and promotion in the carpet manufacturing industry. An assessment of attitudes towards the marketing concept by senior management and a report on marketing practices with specific reference to pricing and promotion.

Wills, GordonElsayed, Abdelwaheb M.2011-07-072011-07-072011-07-07http://hdl.handle.net/10454/4935en<a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/"><img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /></a><br />The University of Bradford theses are licenced under a <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/">Creative Commons Licence</a>.MarketingPricingPromotionCarpet manufacturing industryManagementSales promotionPublic relationsMarketing with specific reference to pricing and promotion in the carpet manufacturing industry. An assessment of attitudes towards the marketing concept by senior management and a report on marketing practices with specific reference to pricing and promotion.doctoral