Burke, M.Fry, John2020-01-052020-01-102020-01-052020-01-102019-04Burke M and Fry J (2019) How easy is it to understand consumer finance? Economics Letters. 177: 1-4.RMSID:212519616http://hdl.handle.net/10454/17562YesWe consider the readability of payday loan websites against conventional lenders. Our findings show that credit card websites are harder to read and contain more complex terminology. Our central contribution is to provide the first known measurement of readability in consumer finance — something regulators have found helpful in other domains.en© 2019 Elsevier B.V. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.BibliometricsHousehold financeReadabilityArticlehttps://doi.org/10.1016/j.econlet.2019.01.0042020-01-05