Back to basics in the marketing of place: the impact of litter upon place attitudes

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Publication date
2015Keyword
Place marketing; Place branding
; Brand attitude
; Litter
; Semantic differentials
; Quasi-experiment
; Attachment
; Crime
; Perceptions
; Framework
; Gender
; Fear
; Sex
; Age
Rights
© 2015 Taylor & Francis. This is an Author's Original Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 20 May 2015 available online at http://dx.doi.org/10.1080/0267257x.2015.1035307Peer-Reviewed
Yes