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    Making personalised nutrition the easy choice: creating policies to break down the barriers and reap the benefits

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    Stewart-Knox_Food_Policy.pdf (1.051Mb)
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    Publication date
    2016-08
    Author
    Stewart-Knox, Barbara
    Markovina, Jerko
    Rankin, A.
    Bunting, B.P.
    Kuznesof, S.
    Fischer, A.R.H.
    van der Lans, I.A.
    Poinhos, R.
    de Almeida, M.D.V.
    Panzone, L.
    Gibney, M.J.
    Frewer, L.J.
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    Keyword
    Survey; Personalised nutrition; Nutrigenomics; Attitudes; Europe; Food4me
    Rights
    © 2016 Elsevier. Reproduced in accordance with the publisher's selfarchiving policy. This manuscript version is made available under the the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
    Peer-Reviewed
    Yes
    
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    Abstract
    Personalised diets based on people’s existing food choices, and/or phenotypic, and/or genetic information hold potential to improve public dietary-related health. The aim of this analysis, therefore, has been to examine the degree to which factors which determine uptake of personalised nutrition vary between EU countries to better target policies to encourage uptake, and optimise the health benefits of personalised nutrition technology. A questionnaire developed from previous qualitative research was used to survey nationally representative samples from 9 EU countries (N = 9381). Perceived barriers to the uptake of personalised nutrition comprised three factors (data protection; the eating context; and, societal acceptance). Trust in sources of information comprised four factors (commerce and media; practitioners; government; family and, friends). Benefits comprised a single factor. Analysis of Variance (ANOVA) was employed to compare differences in responses between the United Kingdom; Ireland; Portugal; Poland; Norway; the Netherlands; Germany; and, Spain. The results indicated that respondents in Greece, Poland, Ireland, Portugal and Spain, rated the benefits of personalised nutrition highest, suggesting a particular readiness in these countries to adopt personalised nutrition interventions. Greek participants were more likely to perceive the social context of eating as a barrier to adoption of personalised nutrition, implying a need for support in negotiating social situations while on a prescribed diet. Those in Spain, Germany, Portugal and Poland scored highest on perceived barriers related to data protection. Government was more trusted than commerce to deliver and provide information on personalised nutrition overall. This was particularly the case in Ireland, Portugal and Greece, indicating an imperative to build trust, particularly in the ability of commercial service providers to deliver personalised dietary regimes effectively in these countries. These findings, obtained from a nationally representative sample of EU citizens, imply that a parallel, integrated, public-private delivery system would capture the needs of most potential consumers.
    URI
    http://hdl.handle.net/10454/8904
    Version
    final draft paper
    Citation
    Stewart-Knox BJ, Markovina J, Rankin A et al. (2016) Making personalised nutrition the easy choice: creating policies to break down the barriers and reap the benefits. Food Policy. 63: 134-144.
    Link to publisher’s version
    http://dx.doi.org/10.1016/j.foodpol.2016.08.001
    Type
    Article
    Collections
    Social Sciences Publications

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