Women Managers, Leaders and the Media Gaze: Learning from popular culture, autobiographies, broadcast and media press

Abstract

Purpose Purpose To extend the ESRC funded UK Seminar Series, Challenging Gendered Media (Mis)Representations of Women Professionals and Leaders; highlight research into the gendered media constructions of women managers and leaders and outline effective methods and methodologies into diverse media.

Design/methodology/approach Design/methodology/approach Gendered analysis of television, autobiographies (of Sheryl Sandberg, Karren Brady, Hillary Clinton and Julia Gillard), broadcast news media and media press through critical discourse analysis, thematic analysis, metaphor, computer-aided text analysis software following the format of the Gender Media Monitoring Project (2015) and [critical] ecological framework for advancing social change.

Findings Findings Papers surface the gendered nature of media constructions of women managers and leaders and offer methods and methodologies for others to follow to interrogate gendered media. Further the papers discuss: how women’s leadership is glamourized, fetishized, and sexualized; the embodiment of leadership for women; how popular culture can subvert the dominant gaze; how women use agency and how powerful gendered norms shape perceptions, discourses and norms and how these are resisted, repudiated and re-presented.

Practical implications Practical implications The papers focus upon how the media constructs women managers and leaders and offers implications of how media influences and is influenced by practice. There are recommendations provided as to how the media could itself be organised differently to reflect diverse audiences and what can be done to challenge gendered media.

Originality/value Originality/value: Invited Special Issue comprising inaugural collection of research through which we get to ‘see’ women and leaders and the gendered media gaze and to learn from research into popular culture through analysis of television, autobiographies and media press.