Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers
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2017-04Rights
© 2017 Wiley. This is the peer-reviewed version of the following article: Mousavi S, Roper S and Keeling K (2017) Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers. Psychology and Marketing. 34(4): 376-393, which has been published in final form at http://dx.doi.org/10.1002/mar.20995. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for SelfArchiving.Peer-Reviewed
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