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dc.contributor.authorAreal, A.*
dc.contributor.authorMcIntosh, Bryan*
dc.contributor.authorSheppy, B.*
dc.date.accessioned2016-01-12T12:24:51Z
dc.date.available2016-01-12T12:24:51Z
dc.date.issued2016
dc.identifier.citationAreal A, McIntosh B and Sheppy B (2016) Hope and glory: an expanded social strategy diagnosis model to incorporate corporate social responsibility within business strategy. International Journal of Business Performance Management. 17(2): 117-131.
dc.identifier.urihttp://hdl.handle.net/10454/7663
dc.descriptionYes
dc.description.abstractCorporate social responsibility has been seen by corporations as a practice to adopt as an act of philanthropy. There have been attempts to expand the role of social responsibility to business problems however there has never been an attempt to consider the strategic alignment of social outcomes to strategy. This article analyses the role of strategy by providing a review of strategy using Whittington’s generic strategies model and expanding the same model to incorporate a social strategy model that supports the anecdotal idea that social responsibility can be potentially strategic. The paper centres its argument within the Indian context.
dc.language.isoenen
dc.rights© 2016 Inderscience. Reproduced in accordance with the publisher's self-archiving policy.
dc.subjectBusiness strategy
dc.subjectCorporate social responsibility
dc.subjectCSR
dc.subjectShared value
dc.subjectBottom of the pyramid
dc.titleHope and glory: an expanded social strategy diagnosis model to incorporate corporate social responsibility within business strategy
dc.status.refereedYes
dc.date.Accepted2016-01-08
dc.typeArticle
dc.type.versionAccepted manuscript
dc.identifier.doihttps://doi.org/10.1504/IJBPM.2016.075590
refterms.dateFOA2018-07-25T14:47:55Z


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