Corporate citizenship: Employee attitudes and their relationship to an employer brand. A comparative case study in the German FMCG industry.
SupervisorWright, Gillian H.
Spicer, David P.
KeywordCorporate citizenship, Corporate social responsibility, Sustainability, Employer brand, Employee satisfaction, Employee retention, FMCG Industry.
The University of Bradford theses are licenced under a Creative Commons Licence.
InstitutionUniversity of Bradford
DepartmentSchool of Management