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    The Future of Media: Dynamic Content Transformation and Distribution

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    Publication date
    2013
    Author
    Earnshaw, Rae A.
    Cunningham, S.
    Excell, Peter S.
    Keyword
    Internet technologies; Applications; Digital convergence; Disruptive technologies; Social media; Distribution channels; Mediality
    Digital convergence
    Peer-Reviewed
    Yes
    
    Metadata
    Show full item record
    Abstract
    Media content is becoming ubiquitous and globally accessible, and can be held and accessed just as easily on a global network as on local devices which are increasingly intelligent and network ready. Digital intelligence is becoming seamless and invisible, enabling more attention to be paid to the content and the user’s interaction with it. The effects of convergence on the media landscape are substantial. Traditional media distribution channels are increasingly in the hands of the consumer rather than the distributor. News information can be generated by the general public by means of mobile devices and have a dynamic global impact via social networking sites. Political elections are being influenced in real time by information circulating on social networks in addition to the more formal statements of policy. This paper explores some of these transformative effects, the disruptive effects on traditional business models, and their implications for the future.
    URI
    http://hdl.handle.net/10454/7258
    Version
    No full-text available in the repository
    Citation
    Earnshaw RA, Cunningham S and Excell PS (2013) The Future of Media: Dynamic Content Transformation and Distribution. In: Proceedings of the Fifth International Conference on Internet Technologies and Applications by Picking R (Ed.): 66-73. 10-13 Sep 2013, Glyndwr University, Wrexham, UK.
    Type
    Conference paper
    Collections
    Engineering and Informatics Publications

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