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    Navigating Stremes. Conceptualising, Activating, and Legitimising Strategic Change within BBC International News.

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    Neil Parkinson.pdf (6.157Mb)
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    Publication date
    2015-06-05
    Author
    Parkinson, Neil
    Supervisor
    Grugulis, C. Irena
    Zueva-Owens, Anna
    Keyword
    Strategy, Strategic change, Stremes, Network, Legitimacy, Alignment Action Research, Practice, Complexity, Porosity, News network, British Broadcasting Company (BBC)
    Rights
    Creative Commons License
    The University of Bradford theses are licenced under a Creative Commons Licence.
    Institution
    University of Bradford
    Department
    Management School
    Awarded
    2014
    
    Metadata
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    Abstract
    This thesis considers strategic change from the novel perspective of a manager practically ‘activating’ it within a complex organisation. It involved 18 months of action research and participant observation within BBC Global News, where joint processes were developed across two converging businesses. A journal was maintained of meetings and events, access was granted to internal documentation, and 12 interviews were conducted. One contribution of this thesis is a new conceptualisation of the developing elements of organisational strategic posture and related environmental events as ‘stremes’: strategic memes representing relevant subsystems, ideas, and subcultures. The posture is depicted as a construction of multiple voices, often combining, sometimes clashing, as ideas compete for legitimacy. This allows the practitioner outlook to be presented through three linked perspectives. A ‘process’ approach maps the unfolding streme system; a ‘people’ approach considers the building of consensus to legitimise stremes; and a ‘practice’ approach considers the efficacy of action research in helping to craft change. It is found that not only do the actions of people shape the streme network; the complex, interdependent network also partially shapes their actions. This research builds on previous work on strategic change, but provides new narrative insight from a practitioner’s outlook. It also created ‘practical knowledge’, since many outputs of the process were implemented within the BBC, and may have relevance elsewhere.
    URI
    http://hdl.handle.net/10454/7230
    Type
    Thesis
    Qualification name
    DBA
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    Theses

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