A study of factors that impact on executive network marketing in financial institutions in LDCs. An examination of factors that impact on executive network marketing in the finacial services sector in less developed countries: The case of Ghana.
AuthorSeddoh, Daniel K.
KeywordNetwork marketing, Personal contact, Business contact, Commitment, Trust, Relationship marketing, Financial services, Ghana, Less developed countries
The University of Bradford theses are licenced under a Creative Commons Licence.
InstitutionUniversity of Bradford
DepartmentSchool of Management