Introduction: Commercial Diplomacy and International Business: Merging International Business and International Relations
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AbstractInternational business has always been intimately linked to the politics of the global economy. Expansion and investment strategies of business play a key role in defining the architecture of the global economy. The shifting dynamic of the global economy such as the emergence of fast growing economies in, for example, India, China, South Africa and Brazil can be partly explained by the emergence of new market players such as the India transnational car manufacturer Tata, as well as the adaptation of established international businesses in the West to the new market opportunities in the South and the East. Equally, the recent (and in places ongoing) economic crises of the West owes as much to the failures of international business — notably the banking and investment industry — as it does to the failures of government policy.
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CitationLee D and Ruël H (2015) Introduction: Commercial Diplomacy and International Business: Merging International Business and International Relations. In: Olivas-Lujan MR and Bondarouk T (eds) Commercial Diplomacy and International Business: A Conceptual and Empirical Exploration. Emerald. pp. xiii-xix. Published online: 10 Mar 2015. http://dx.doi.org/10.1108/S1877-6361(2012)0000009004
Link to publisher’s versionhttp://dx.doi.org/10.1108/S1877-6361(2012)0000009004
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