Show simple item record

dc.contributor.authorShabbir, H.A.*
dc.contributor.authorHyman, M.R.*
dc.contributor.authorReast, Jon*
dc.contributor.authorPalihawadana, D.*
dc.date.accessioned2015-02-17T16:03:12Z
dc.date.available2015-02-17T16:03:12Z
dc.date.issued2014
dc.identifier.citationShabbir HA, Hyman MR, Reast J and Palihawadana D (2014) Deconstructing Subtle Racist Imagery in Television Ads. Journal of business ethics. 123(3) 421-436.en_US
dc.identifier.urihttp://hdl.handle.net/10454/7120
dc.descriptionNoen_US
dc.description.abstractAlthough ads with subtle racist imagery can reinforce negative stereotypes, advertisers can eliminate this problem. After a brief overview of predominantly U.S.-based research on the racial mix of models/actors in ads, a theoretical framework for unmasking subtle racial bias is provided and dimensional qualitative research (DQR) is introduced as a method for identifying and rectifying such ad imagery. Results of a DQR-based study of 622 U.K. television ads with at least one Black actor indicate (1) subtle racially biased imagery now supersedes overt forms, and (2) the most popular ad appeals often mask negative stereotypes. Implications for public policy and advertisers, as well as recommendations for future research, are discussed.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttp://dx.doi.org/10.1007/s10551-013-1798-8en_US
dc.subjectRacist imagery; Subtle racist imagery; Television adverts; Identification; Rectification; Theoretical frameworken_US
dc.titleDeconstructing Subtle Racist Imagery in Television Adsen_US
dc.status.refereedYesen_US
dc.typeArticleen_US
dc.type.versionNo full-text available in the repositoryen_US


This item appears in the following Collection(s)

Show simple item record