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dc.contributor.authorPoinhos, R.*
dc.contributor.authorvan der Lans, I.A.*
dc.contributor.authorRankin, A.*
dc.contributor.authorFischer, A.R.H.*
dc.contributor.authorBunting, B.P.*
dc.contributor.authorKuznesof, S.*
dc.contributor.authorStewart-Knox, Barbara*
dc.contributor.authorFrewer, L.J.*
dc.date.accessioned2014-12-09T11:56:41Z
dc.date.available2014-12-09T11:56:41Z
dc.date.issued2014
dc.identifier.citationPoinhos, R., van der Lans, I.A., Rankin, A., Fischer, A.R.H., Bunting, B., et al. (2014) Psychological Determinants of Consumer Acceptance of Personalised Nutrition in 9 European Countries. PLoS ONE. Vol. 9, Issue 10.en_US
dc.identifier.urihttp://hdl.handle.net/10454/6721
dc.descriptionYesen_US
dc.description.abstractObjective: To develop a model of the psychological factors which predict people’s intention to adopt personalised nutrition. Potential determinants of adoption included perceived risk and benefit, perceived self-efficacy, internal locus of control and health commitment. Methods: A questionnaire, developed from exploratory study data and the existing theoretical literature, and including validated psychological scales was administered to N = 9381 participants from 9 European countries (Germany, Greece, Ireland, Poland, Portugal, Spain, the Netherlands, the UK, and Norway). Results: Structural equation modelling indicated that the greater participants’ perceived benefits to be associated with personalised nutrition, the more positive their attitudes were towards personalised nutrition, and the greater their intention to adopt it. Higher levels of nutrition self-efficacy were related to more positive attitudes towards, and a greater expressed intention to adopt, personalised nutrition. Other constructs positively impacting attitudes towards personalised nutrition included more positive perceptions of the efficacy of regulatory control to protect consumers (e.g. in relation to personal data protection), higher self-reported internal health locus of control, and health commitment. Although higher perceived risk had a negative relationship with attitude and an inverse relationship with perceived benefit, its effects on attitude and intention to adopt personalised nutrition was less influential than perceived benefit. The model was stable across the different European countries, suggesting that psychological factors determining adoption of personalised nutrition have generic applicability across different European countries. Conclusion: The results suggest that transparent provision of information about potential benefits, and protection of consumers’ personal data is important for adoption, delivery of public health benefits, and commercialisation of personalised nutrition.en_US
dc.description.sponsorshipThis project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement n u 265494 (http://cordis.europa.eu/fp7/home_en.html). Food4Me is the acronym of the project ‘‘Personalised nutrition: an integrated analysis of opportunities and challenges’’ (http://www.food4me.org/). The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttp://dx.doi.org/10.1371/journal.pone.0110614en_US
dc.rights(c) 2014 Poinhos et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.en_US
dc.subjectPersonalised nutritionen_US
dc.subjectEuropeen_US
dc.subjectConsumer attitudesen_US
dc.titlePsychological Determinants of Consumer Acceptance of Personalised Nutrition in 9 European Countriesen_US
dc.status.refereedYesen_US
dc.typeArticleen_US
dc.type.versionpublished version paperen_US
refterms.dateFOA2018-07-19T13:56:42Z


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