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dc.contributor.authorSheppy, B.*
dc.contributor.authorMcIntosh, Bryan*
dc.date.accessioned2014-11-19T15:57:30Z
dc.date.available2014-11-19T15:57:30Z
dc.date.issued2013
dc.identifier.citationSheppy B and McIntosh B (2013) Entrepreneurship – an undiscovered country. Endeavor - Entrepreneurship blog, July 9th 2013.
dc.identifier.urihttp://hdl.handle.net/10454/6627
dc.descriptionYes
dc.description.abstractThe Body Shop’s business has been an entrepreneurial enterprise of remarkable success. Its core lies on the principle, pioneered by founder Anita Roddick, that ‘(…) the business of business should not be just about money, it should be about responsibility.’ The company is the symbol of the 1970’s corporate social responsibility (CSR) revolution.
dc.language.isoenen
dc.rights© 2013 The Authors. Reproduced by permission from the copyright holder.
dc.subjectCorporate social responsibility
dc.subjectThe Body Shop
dc.subjectCosmetic industry
dc.subjectResponsible entrepreneurship
dc.titleEntrepreneurship - an undiscovered country
dc.status.refereedNo
dc.typeOther
dc.type.versionAccepted manuscript
refterms.dateFOA2018-07-19T13:54:36Z
dc.relation.urlhttp://www.endeavor.org/blog/guest-opinion-the-body-shop-experiment-with-entrepreneurship-and-csr/


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