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    Entrepreneurship – an undiscovered country

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    Endeavour Entrepreneurship – an undiscovered country.pdf (303.7Kb)
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    Publication date
    2013
    Author
    Sheppy, B.
    McIntosh, Bryan
    Keyword
    Corporate social responsibility; The Body Shop; Cosmetic industry; Responsible entrepreneurship
    Rights
    © 2013 The Authors. Reproduced by permission from the copyright holder.
    Peer-Reviewed
    no
    
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    Abstract
    The Body Shop’s business has been an entrepreneurial enterprise of remarkable success. Its core lies on the principle, pioneered by founder Anita Roddick, that ‘(…) the business of business should not be just about money, it should be about responsibility.’ The company is the symbol of the 1970’s corporate social responsibility (CSR) revolution.
    URI
    http://hdl.handle.net/10454/6627
    Version
    Accepted Manuscript
    Citation
    Sheppy B and McIntosh B (2013) Entrepreneurship – an undiscovered country. Endeavor - Entrepreneurship blog, July 9th 2013.
    Link to publisher’s version
    http://www.endeavor.org/blog/guest-opinion-the-body-shop-experiment-with-entrepreneurship-and-csr/
    Type
    Other
    Collections
    Health Studies Publications

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