Show simple item record

dc.contributor.authorRoyle, Tony*
dc.date.accessioned2014-11-12T11:36:34Z
dc.date.available2014-11-12T11:36:34Z
dc.date.issued2000
dc.identifier.citationRoyle, T. (2000) Working for McDonald’s in Europe: The Unequal Struggle? London and New York: Routledge.en_US
dc.identifier.urihttp://hdl.handle.net/10454/6598
dc.descriptionNoen_US
dc.description.abstractThe McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognized as the most famous brand in the world. By providing a detailed analysis of the extent to which the McDonald's Corporation adapts or imposes its labour relations policies in Europe, this volume represents a real life case study revealing the interaction between a global multi-national enterprise and the regulatory systems of a number of different European countries. Key features include: an overview of the McDonald's Corporation's development and structure; an analysis of its corporate culture and the issues of franchising; an examination of key union strategies, including systems of co-determination, consultation and collective-bargaining; and a chapter dealing specifically with European legislation, in particular the McDonald's European Works Council. The author systematically analyses the conflict between the McDonald's Corporation and the industrial relations systems of the European countries within which it operates, and exposes this conflict as an 'unequal struggle' between economic liberalism and collectivism.en_US
dc.language.isoenen_US
dc.subjectFast-food industryen_US
dc.subjectMultinational corporationsen_US
dc.subjectWorkers' rightsen_US
dc.subjectSocial justiceen_US
dc.subjectMcDonald'sen_US
dc.titleWorking for McDonald's in Europe: The Unequal Struggle?en_US
dc.status.refereedYesen_US
dc.typeBooken_US
dc.type.versionNo full-text available in the repositoryen_US


This item appears in the following Collection(s)

Show simple item record