Browsing Management and Law Publications by Author "Fallon, G."
Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and TurkeyHosseini, S.; Fallon, G.; Weerakkody, Vishanth J.P.; Sivarajah, Uthayasankar (2019-06)This study seeks to investigate the effectiveness of Cloud Computing Utilization (CCU) in the mitigation of informational and marketing barriers for SMEs from the Emerging Market-Countries (EM-SMEs). A quantitative-research methodology was applied to collect data by using self-administered questionnaires from top managers of 227 SMEs based in Iran and Turkey. The study contributes theoretically to both small business and international business literature by developing a new classification of the internationalization barriers that EM-SMEs face, and proposing a series of cloud computing (CC) solutions for mitigating these barriers, resulting in the creation and testing of a new model. The empirical findings confirm that CCU can help EM-SMEs to mitigate a series of informational and marketing barriers. The key practical contributions of the study offer insights to both EM-SMEs and Cloud-Service-Providers (CSPs) on the extent to which CCU is effective in mitigating the internationalization barriers faced by EM-SMEs.
Enterprise Strategies, Governance Structure and Performance: A Comparative Study of Global IntegrationKalantaridis, Christos; Vassilev, I.; Fallon, G. (2011)Enterprise strategies, governance structure and performance: a comparative study of global integration, Regional Studies. This paper is positioned within a voluminous body of literature exploring the processes of global integration. The research presented here broadens the scope of scholarly inquiry through a process of constructive and critical engagement with the Global Commodity and Value Chain approaches. This is achieved by focusing on the enterprise as a purposive agent that is contextualized in chains and localities; and exploring the broad spectrum of strategies that can result to robust performance. This argument is supported with the findings of a survey of 755 firms in the United Kingdom, Greece, Poland, Estonia, and Bulgaria.