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dc.contributor.authorVanhamme, J.*
dc.contributor.authorLindgreen, A.*
dc.contributor.authorReast, Jon*
dc.contributor.authorPopering, N.*
dc.date.accessioned2014-04-28T11:27:05Z
dc.date.available2014-04-28T11:27:05Z
dc.date.issued2011
dc.identifier.citationVanhamme, J., Lindgreen, Adam, Reast, Jon, Popering, Nathalie (2011) To do well by doing good: improving corporate image through cause-related marketing. Journal of Business Ethics, 109(3), 259-274.
dc.identifier.urihttp://hdl.handle.net/10454/6223
dc.subjectREF 2014; Cause acuteness; Cause-related marketing; Cause scope; Cause type; Consumer preferences; Corporate image; Corporate social responsibility; Experiment
dc.titleTo Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing
dc.typeArticle
dc.identifier.doihttps://doi.org/10.1007/s10551-011-1134-0


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