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    Factors influencing European consumer uptake of personalised nutrition. Results of a qualitative analysis

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    Publication date
    2013
    Author
    Stewart-Knox, Barbara
    Kuznesof, S.
    Robinson, J.
    Rankin, A.
    Orr, K.
    Duffy, M.
    Poinhos, R.
    de Almeida, M.D.V.
    Macready, A.L.
    Gallagher, C.
    Berezowska, A.
    Fischer, A.R.H.
    Navas-Carretero, S.
    Riemer, M.
    Traczyk, I.
    Gjelstad, I.M.F.
    Mavrogianni, C.
    Frewer, L.J.
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    Keyword
    Acceptance: Adolescent;
    Adult;
    Age distribution;
    Aged; Barriers;
    Consumer satisfaction; Statistics & numerical data;
    Diet; Methods;
    Europe;
    Female;
    Focus groups; Food4Me;
    Health behavior;
    Health knowledge; Attitudes; Practice;
    Humans;
    Internet;
    Male;
    Middle aged;
    Nutrigenomics;
    Nutritional physiological phenomena; Personalised nutrition;
    Questionnaires;
    Sex distribution;
    Young adult;
    REF 2014
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    Abstract
    The aim of this research was to explore consumer perceptions of personalised nutrition and to compare these across three different levels of "medicalization": lifestyle assessment (no blood sampling); phenotypic assessment (blood sampling); genomic assessment (blood and buccal sampling). The protocol was developed from two pilot focus groups conducted in the UK. Two focus groups (one comprising only "older" individuals between 30 and 60 years old, the other of adults 18-65 yrs of age) were run in the UK, Spain, the Netherlands, Poland, Portugal, Ireland, Greece and Germany (N=16). The analysis (guided using grounded theory) suggested that personalised nutrition was perceived in terms of benefit to health and fitness and that convenience was an important driver of uptake. Negative attitudes were associated with internet delivery but not with personalised nutrition per se. Barriers to uptake were linked to broader technological issues associated with data protection, trust in regulator and service providers. Services that required a fee were expected to be of better quality and more secure. An efficacious, transparent and trustworthy regulatory framework for personalised nutrition is required to alleviate consumer concern. In addition, developing trust in service providers is important if such services to be successful.
    URI
    http://hdl.handle.net/10454/6205
    Citation
    Stewart-Knox, B., Kuznesof, S., Robinson, J., Rankin, A., Orr, K., Duffy, M., Poinhos, R., de Almeida, M. D., Macready, A., Gallagher, C., Berezowska, A., Fischer, A. R., Navas-Carretero, S., Riemer, M., Traczyk, I., Gjelstad, I. M., Mavrogianni, C., Frewer, L. J. (2013) Factors influencing European consumer uptake of personalised nutrition. Results of a qualitative analysis. Appetite, 66, 67-74.
    Link to publisher’s version
    http://dx.doi.org/10.1016/j.appet.2013.03.001
    Type
    Article
    Collections
    Social Sciences Publications

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