Retail marketing and sales performance: a comparison of branch and franchise effectiveness. Conceptualisation and cause-and-effect relationships.
| dc.contributor.advisor | Wright, Gillian H. | |
| dc.contributor.advisor | Harding, Nancy H. | |
| dc.contributor.author | Preuss, Christoph | * |
| dc.date.accessioned | 2013-11-28T18:00:23Z | |
| dc.date.available | 2013-11-28T18:00:23Z | |
| dc.date.issued | 2013-11-28 | |
| dc.identifier.uri | http://hdl.handle.net/10454/5726 | |
| dc.description.abstract | Available as part of the thesis. | en_US |
| dc.language.iso | en | en_US |
| dc.rights | <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/"><img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /></a><br />The University of Bradford theses are licenced under a <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/">Creative Commons Licence</a>. | eng |
| dc.subject | Retail marketing | en_US |
| dc.subject | Retail management | en_US |
| dc.subject | Sales performance | en_US |
| dc.subject | Branch effectiveness | en_US |
| dc.subject | Franchise effectiveness | en_US |
| dc.title | Retail marketing and sales performance: a comparison of branch and franchise effectiveness. Conceptualisation and cause-and-effect relationships. | en_US |
| dc.type.qualificationlevel | doctoral | en_US |
| dc.publisher.institution | University of Bradford | eng |
| dc.publisher.department | School of Management | en_US |
| dc.type | Thesis | eng |
| dc.type.qualificationname | DBA | en_US |
| dc.date.awarded | 2012 | |
| refterms.dateFOA | 2018-07-19T13:01:00Z |
