Retail marketing and sales performance: a comparison of branch and franchise effectiveness. Conceptualisation and cause-and-effect relationships.

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Publication date

2013-11-28

Author

Preuss, Christoph

Supervisor

Wright, Gillian H.
Harding, Nancy H.

Keyword

Retail marketing
Retail management
Sales performance
Branch effectiveness
Franchise effectiveness

Rights

Creative Commons License

The University of Bradford theses are licenced under a Creative Commons Licence.

Institution

University of Bradford

Department

School of Management

Awarded

2012

Metadata

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Abstract

Available as part of the thesis.

URI

http://hdl.handle.net/10454/5726

Type

Thesis

Qualification name

DBA

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