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    Retail marketing and sales performance: a comparison of branch and franchise effectiveness. Conceptualisation and cause-and-effect relationships.

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    C. PREUSS.pdf (4.348Mb)
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    Publication date
    2013-11-28
    Author
    Preuss, Christoph
    Supervisor
    Wright, Gillian H.
    Harding, Nancy H.
    Keyword
    Retail marketing
    Retail management
    Sales performance
    Branch effectiveness
    Franchise effectiveness
    Rights
    Creative Commons License
    The University of Bradford theses are licenced under a Creative Commons Licence.
    Institution
    University of Bradford
    Department
    School of Management
    Awarded
    2012
    
    Metadata
    Show full item record
    Abstract
    Available as part of the thesis.
    URI
    http://hdl.handle.net/10454/5726
    Type
    Thesis
    Qualification name
    DBA
    Collections
    Theses

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