Retail marketing and sales performance: a comparison of branch and franchise effectiveness. Conceptualisation and cause-and-effect relationships.

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Publication date
2013-11-28Author
Preuss, ChristophSupervisor
Wright, Gillian H.Harding, Nancy H.
Keyword
Retail marketingRetail management
Sales performance
Branch effectiveness
Franchise effectiveness
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The University of Bradford theses are licenced under a Creative Commons Licence.
Institution
University of BradfordDepartment
School of ManagementAwarded
2012