The relevance of interdependence between headquarter and subsidiary organisations for product launch outcomes. An in-depth analysis of the launch of Xarelto® in the Bayer Healthcare organisation.

View/ Open
DBA Thesis Interdependence and Product Launch Outcomes Final Final.pdf (2.181Mb)
Download
Publication date
2012-10-11Author
Van Unen, MarcSupervisor
Oelrich, S.Steindl, L.
Talmage, I.
Mortensen, AG.
Dawkins, M.
Mohr, Alexander T.
Keyword
InterdependenceHeadquarter-subsidiary relationships
Product launch
Network Theory
Bayer AG
Xarelto ®
Rights

The University of Bradford theses are licenced under a Creative Commons Licence.
Institution
University of BradfordDepartment
NIMBAS Graduate School of ManagementAwarded
2012