The impact of perceived interactivity, control and involvement on bank satisfaction and loyalty. An integrated eService model for eBanking.

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Publication date
2012-01-30Author
Chan, Shiu FaiSupervisor
Pujari, DevashishReynolds, Nina L.
Keyword
Banks and bankingCustomer loyalty
eBanking
eService model
Internet interaction
Customer satisfaction
Institution
University of BradfordDepartment
School of ManagementAwarded
2011