Marketing with specific reference to pricing and promotion in the carpet manufacturing industry. An assessment of attitudes towards the marketing concept by senior management and a report on marketing practices with specific reference to pricing and promotion.
dc.contributor.advisor | Wills, Gordon | |
dc.contributor.author | Elsayed, Abdelwaheb M. | * |
dc.date.accessioned | 2011-07-07T16:49:42Z | |
dc.date.available | 2011-07-07T16:49:42Z | |
dc.date.issued | 2011-07-07 | |
dc.identifier.uri | http://hdl.handle.net/10454/4935 | |
dc.language.iso | en | en_US |
dc.rights | <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/"><img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /></a><br />The University of Bradford theses are licenced under a <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/">Creative Commons Licence</a>. | en_US |
dc.subject | Marketing | en_US |
dc.subject | Pricing | en_US |
dc.subject | Promotion | en_US |
dc.subject | Carpet manufacturing industry | en_US |
dc.subject | Management | en_US |
dc.subject | Sales promotion | en_US |
dc.subject | Public relations | en_US |
dc.title | Marketing with specific reference to pricing and promotion in the carpet manufacturing industry. An assessment of attitudes towards the marketing concept by senior management and a report on marketing practices with specific reference to pricing and promotion. | en_US |
dc.type.qualificationlevel | doctoral | en_US |
dc.publisher.institution | University of Bradford | eng |
dc.publisher.department | Postgraduate School of Studies in Management and Administration | en_US |
dc.type | Thesis | eng |
dc.type.qualificationname | PhD | en_US |
dc.date.awarded | 1974 | |
refterms.dateFOA | 2018-10-24T01:20:04Z |