Marketing with specific reference to pricing and promotion in the carpet manufacturing industry. An assessment of attitudes towards the marketing concept by senior management and a report on marketing practices with specific reference to pricing and promotion.

Publication date
2011-07-07Author
Elsayed, Abdelwaheb M.Supervisor
Wills, GordonKeyword
MarketingPricing
Promotion
Carpet manufacturing industry
Management
Sales promotion
Public relations
Rights

The University of Bradford theses are licenced under a Creative Commons Licence.
Institution
University of BradfordDepartment
Postgraduate School of Studies in Management and AdministrationAwarded
1974