Marketing with specific reference to pricing and promotion in the carpet manufacturing industry. An assessment of attitudes towards the marketing concept by senior management and a report on marketing practices with specific reference to pricing and promotion.
AuthorElsayed, Abdelwaheb M.
Carpet manufacturing industry
Rights© 1974 Elsayed, A. M. This work is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike License (http://creativecommons.org/licenses/by-nc-nd/2.0/uk).
InstitutionUniversity of Bradford
DepartmentPostgraduate School of Studies in Management and Administration