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    Marketing with specific reference to pricing and promotion in the carpet manufacturing industry. An assessment of attitudes towards the marketing concept by senior management and a report on marketing practices with specific reference to pricing and promotion.

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    Publication date
    2011-07-07
    Author
    Elsayed, Abdelwaheb M.
    Supervisor
    Wills, Gordon
    Keyword
    Marketing
    Pricing
    Promotion
    Carpet manufacturing industry
    Management
    Sales promotion
    Public relations
    Rights
    Creative Commons License
    The University of Bradford theses are licenced under a Creative Commons Licence.
    Institution
    University of Bradford
    Department
    Postgraduate School of Studies in Management and Administration
    Awarded
    1974
    
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10454/4935
    Type
    Thesis
    Qualification name
    PhD
    Collections
    Theses

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