Modelling Relationship Quality in a Business-to-Business Marketing Context: The Jordanian Banks and their Online SME Customers.
AuthorAlnsour, Muhammed S.
KeywordMarketing Relationship Quality
Business to Business relationships
Small and Medium Enterprises (SMEs)
Banks and Banking
The University of Bradford theses are licenced under a Creative Commons Licence.
InstitutionUniversity of Bradford
DepartmentSchool of Management