Modelling Relationship Quality in a Business-to-Business Marketing Context: The Jordanian Banks and their Online SME Customers.
AuthorAlnsour, Muhammed S.
KeywordMarketing Relationship Quality
Business to Business relationships
Small and Medium Enterprises (SMEs)
Banks and Banking
Rights© 2009 Alnsour, M. S. This work is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike License (http://creativecommons.org/licenses/by-nc-nd/2.0/uk).
InstitutionUniversity of Bradford
DepartmentSchool of Management