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dc.contributor.advisorWard, Damian
dc.contributor.advisorPike, Richard H.
dc.contributor.authorGriffin, Paul
dc.date.accessioned2011-04-08T15:52:18Z
dc.date.available2011-04-08T15:52:18Z
dc.date.issued2011-04-08
dc.identifier.urihttp://hdl.handle.net/10454/4862
dc.description.abstractSince the early 1980's there has been a heightened academic interest in the field of commitment, particularly as it relates to business relationships. Knowledge of commitment continues to advance and has begun splintering and applied into specific and narrow fields. The particular field of interest in this study surrounds commitment levels in business relationships within property and casualty insurance distribution networks. The intent of understanding and enhancing commitment levels is to allow stakeholders to explore new ways to improve profitability. This can be achieved by deepening the level of understanding and knowledge of relationship partners with a view to anticipating and fulfilling their needs better than the competition. However, commitment is intangible and involves many factors including human emotion. This increases the difficulty in comprehending the whole phenomenon of commitment. To assist in furthering the knowledge in this area, transaction cost theory is examined and applied to insurance company and broker relationships. In seeking a greater understanding of the underlying drivers of commitment, this thesis investigates the theoretical contribution of transaction cost economics theory in assessing commitment levels. The purpose is to utilize the elements of transaction costs as a means to extend the awareness of how commitment is constructed, and to search for ways to improve and strengthen these relationships. The primary research method consists of three major case studies within the Canadian property and casualty insurance distribution sector. The first case study explores the perspectives of insurance brokers in Ontario. The second study reveals the perceptions of relationship managers employed with ING Canada, the country's largest property and casualty insurance company. Lastly, the research incorporates a series of interviews with ING Canada senior executives to capture their perspectives and validate the research findings from the first two case studies. These investigations into the Canadian insurance industry have provided several outputs, chief among them is the development of a conceptual model referred to as the 'Commitment Wheel'. This model has the advantages of seating affective and calculative commitment at the centre of a moving environment of commitment enablers.en_US
dc.language.isoenen_US
dc.rights© 2010 Griffin, P. This work is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike License (http://creativecommons.org/licenses/by-nc-nd/2.0/uk).en_US
dc.subjectCommitmenten_US
dc.subject; Property Insuranceen_US
dc.subject; Casualty insuranceen_US
dc.subject; Transaction costsen_US
dc.subject; Exploratory case studyen_US
dc.subject; Relationship partnersen_US
dc.subject; Canadian insurance industryen_US
dc.subject; ING Canadaen_US
dc.titleTransaction Cost Economics: An Analysis of Commitment in Asymmetrical Insurer-Broker Dyads. An Exploratory Case Study of ING Canada and its Distribution Counterpartiesen_US
dc.type.qualificationleveldoctoralen_US
dc.publisher.institutionUniversity of Bradfordeng
dc.publisher.departmentSchool of Managementen_US
dc.typeThesiseng
dc.type.qualificationnamePhDen_US
dc.date.awarded2010
refterms.dateFOA2018-07-19T04:53:35Z


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