Ethnic background and its effect on consumer behaviour. A study to establish the validity of utilizing ethnic background as one of the social influences of consumer purchasing behaviour.
AuthorVincze, Julian William
Immigrant ethnic groups
Rights© 1976 Vincze, J. W. This work is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike License (http://creativecommons.org/licenses/by-nc-nd/2.0/uk).
InstitutionUniversity of Bradford
DepartmentSchool of studies in Management and Administration