Ethnic background and its effect on consumer behaviour. A study to establish the validity of utilizing ethnic background as one of the social influences of consumer purchasing behaviour.
Publication date
2010-07-13T13:49:41ZAuthor
Vincze, Julian WilliamSupervisor
Hill, RoyKeyword
Consumer behaviourCulture
Social behaviour
Consumerism
Ethnic background
Transposed cultures
Immigrant ethnic groups
Rights

The University of Bradford theses are licenced under a Creative Commons Licence.
Institution
University of BradfordDepartment
School of studies in Management and AdministrationAwarded
1976