The impact of business orientations on customer loyalty. An empirical study using a case study approach.
Whitelock, Jeryl M.
Bettany, Shona M.M.
Rights© 2009 Khan, O. This work is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike License (http://creativecommons.org/licenses/by-nc-nd/2.0/uk).
InstitutionUniversity of Bradford
DepartmentEuropean Centre for TQM