An integrated model for the measurement of online customer experience. An empirical international study.

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Publication date
2010-02-25T16:53:31ZAuthor
Abu Snieneh, Wafa' A.J.Supervisor
Zairi, MohamedKeyword
Customer experienceMeasurement model
Experience quality
Satisfaction
Quality attributes
Loyalty
Emotional attachment
Delight
E-commercer
Online customers
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The University of Bradford theses are licenced under a Creative Commons Licence.
Institution
University of BradfordDepartment
School of ManagementAwarded
2009