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dc.contributor.authorBettany, Shona M.M.
dc.contributor.authorWoodruffe-Burton, H.
dc.date.accessioned2009-12-18T07:55:17Z
dc.date.available2009-12-18T07:55:17Z
dc.date.issued2006
dc.identifier.citationBettany, S. and Woodruffe Burton, H. (2006). Steps towards transformative consumer research practice: a taxonomy of possible reflexivities. In: Advances in Consumer Research. Edited by Pechmann, C. and Price, L. Association for Consumer Research: Duluth, MN. Vol. 33 , No. 1, pp. 227-234.en
dc.identifier.urihttp://hdl.handle.net/10454/4159
dc.descriptionNoen
dc.description.abstractThe aim of ACR 2005 has been articulated by the organisers as the promotion and dissemination of consumer research `for¿ consumers. This call asks for transformative consumer research raising the issue that `Historically, the organization¿s research has been impelled by the theoretical and substantive interests of academics¿. It is on this point that this paper acts to transform arguing that a transformative ethic should be enacted though consumer research praxis. To achieve this it presents worked examples of the practice of reflexivity in consumer research developing a taxonomy of `possible reflexivities¿, and discusses their possibilities for transformation of the consumer research process.en
dc.language.isoenen
dc.relation.isreferencedbyhttp://www.acrwebsite.org/volumes/v33/v33_10370.pdfen
dc.subjectConsumersen
dc.subjectReflexivityen
dc.subjectPersonalityen
dc.subjectCultureen
dc.subjectSubjectivityen
dc.titleSteps towards transformative consumer research practice: a taxonomy of possible reflexivitiesen
dc.status.refereedYesen
dc.typeOtheren
dc.type.versionNo full-text available in the repositoryen


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