Steps towards transformative consumer research practice: a taxonomy of possible reflexivities
dc.contributor.author | Bettany, Shona M.M. | * |
dc.contributor.author | Woodruffe-Burton, H. | * |
dc.date.accessioned | 2009-12-18T07:55:17Z | |
dc.date.available | 2009-12-18T07:55:17Z | |
dc.date.issued | 2006 | |
dc.identifier.citation | Bettany, S. and Woodruffe Burton, H. (2006). Steps towards transformative consumer research practice: a taxonomy of possible reflexivities. In: Advances in Consumer Research. Edited by Pechmann, C. and Price, L. Association for Consumer Research: Duluth, MN. Vol. 33 , No. 1, pp. 227-234. | en |
dc.identifier.uri | http://hdl.handle.net/10454/4159 | |
dc.description | No | en |
dc.description.abstract | The aim of ACR 2005 has been articulated by the organisers as the promotion and dissemination of consumer research `for¿ consumers. This call asks for transformative consumer research raising the issue that `Historically, the organization¿s research has been impelled by the theoretical and substantive interests of academics¿. It is on this point that this paper acts to transform arguing that a transformative ethic should be enacted though consumer research praxis. To achieve this it presents worked examples of the practice of reflexivity in consumer research developing a taxonomy of `possible reflexivities¿, and discusses their possibilities for transformation of the consumer research process. | en |
dc.language.iso | en | en |
dc.relation.isreferencedby | http://www.acrwebsite.org/volumes/v33/v33_10370.pdf | en |
dc.subject | Consumers | en |
dc.subject | Reflexivity | en |
dc.subject | Personality | en |
dc.subject | Culture | en |
dc.subject | Subjectivity | en |
dc.title | Steps towards transformative consumer research practice: a taxonomy of possible reflexivities | en |
dc.status.refereed | Yes | en |
dc.type | Other | en |
dc.type.version | No full-text available in the repository | en |