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    Steps towards transformative consumer research practice: a taxonomy of possible reflexivities

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    Publication date
    2006
    Author
    Bettany, Shona M.M.
    Woodruffe-Burton, H.
    Keyword
    Consumers
    Reflexivity
    Personality
    Culture
    Subjectivity
    Peer-Reviewed
    Yes
    
    Metadata
    Show full item record
    Abstract
    The aim of ACR 2005 has been articulated by the organisers as the promotion and dissemination of consumer research `for¿ consumers. This call asks for transformative consumer research raising the issue that `Historically, the organization¿s research has been impelled by the theoretical and substantive interests of academics¿. It is on this point that this paper acts to transform arguing that a transformative ethic should be enacted though consumer research praxis. To achieve this it presents worked examples of the practice of reflexivity in consumer research developing a taxonomy of `possible reflexivities¿, and discusses their possibilities for transformation of the consumer research process.
    URI
    http://hdl.handle.net/10454/4159
    Version
    No full-text available in the repository
    Citation
    Bettany, S. and Woodruffe Burton, H. (2006). Steps towards transformative consumer research practice: a taxonomy of possible reflexivities. In: Advances in Consumer Research. Edited by Pechmann, C. and Price, L. Association for Consumer Research: Duluth, MN. Vol. 33 , No. 1, pp. 227-234.
    Link to publisher’s version
    http://www.acrwebsite.org/volumes/v33/v33_10370.pdf
    Type
    Other
    Collections
    Management and Law Publications

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