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dc.contributor.authorJobber, David*
dc.contributor.authorSaunders, J.*
dc.contributor.authorMitchell, V.*
dc.date.accessioned2009-12-15T12:23:15Z
dc.date.available2009-12-15T12:23:15Z
dc.date.issued2004
dc.identifier.citationJobber, D., Saunders, J. and Mitchell, V. (2004). Prepaid monetary incentive effects on mail survey response. Journal of Business Research. Vol. 57, No. 1, pp. 21-25.en
dc.identifier.urihttp://hdl.handle.net/10454/4101
dc.descriptionNoen
dc.description.abstractIncreasing mail survey response using monetary incentives is a proven, but not always cost-effective, method in every population. This paper tackles the questions of whether it is worth using monetary incentives and the size of the inducement by testing a regression model of the impact of prepaid monetary incentives on response rates in consumer and organizational mail surveys. The results support their use and show that the inducement value makes a significant impact on the effect size. Importantly, no significant differences were found between consumer and organizational populations.en
dc.language.isoenen
dc.relation.isreferencedbyhttp://dx.doi.org/10.1016/S0148-2963(02)00280-1en
dc.subjectMail Surveyen
dc.subjectMonetary Responsesen
dc.subjectIncentivesen
dc.titlePrepaid monetary incentive effects on mail survey responseen
dc.status.refereedYesen
dc.typeArticleen
dc.type.versionNo full-text available in the repositoryen


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