The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study.
|dc.contributor.author||Whitelock, Jeryl M.||*|
|dc.identifier.citation||Whitelock, J.M. and Jobber, D. (2004). The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study. European Journal of Marketing. Vol. 38, No. 11/12, pp. 1437-1455.||en|
|dc.description.abstract||A study of key decision makers in a sample of large international companies explored the non-domestic market entry decision. A literature review revealed five broad external domains which held the potential to affect that decision. A series of statements was factor analysed to reveal ten more specific variables. An analysis of which variables discriminated between the decision to enter and not enter a new non-domestic market demonstrated that geocultural/political similarity, developed economy, attractive market, good market information and governmental attitude significantly affected the decision. The findings supported a marketing-strategy based theory of market entry.||en|
|dc.subject||Marketing decision making||en|
|dc.title||The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study.||en|
|dc.type.version||No full-text available in the repository||en|