Show simple item record

dc.contributor.authorWhitelock, Jeryl M.*
dc.contributor.authorJobber, David*
dc.date.accessioned2009-11-09T08:12:58Z
dc.date.available2009-11-09T08:12:58Z
dc.date.issued2004
dc.identifier.citationWhitelock, J.M. and Jobber, D. (2004). The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study. European Journal of Marketing. Vol. 38, No. 11/12, pp. 1437-1455.en
dc.identifier.urihttp://hdl.handle.net/10454/3851
dc.descriptionNoen
dc.description.abstractA study of key decision makers in a sample of large international companies explored the non-domestic market entry decision. A literature review revealed five broad external domains which held the potential to affect that decision. A series of statements was factor analysed to reveal ten more specific variables. An analysis of which variables discriminated between the decision to enter and not enter a new non-domestic market demonstrated that geocultural/political similarity, developed economy, attractive market, good market information and governmental attitude significantly affected the decision. The findings supported a marketing-strategy based theory of market entry.en
dc.language.isoenen
dc.relation.isreferencedbyhttp://dx.doi.org/10.1108/03090560410560182en
dc.subjectFactor analysisen
dc.subjectInternational marketingen
dc.subjectMarket entryen
dc.subjectMarketing decision makingen
dc.subjectStrategic choicesen
dc.titleThe evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study.en
dc.status.refereedYesen
dc.typeArticleen
dc.type.versionNo full-text available in the repositoryen


This item appears in the following Collection(s)

Show simple item record