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    The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study.

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    Publication date
    2004
    Author
    Whitelock, Jeryl M.
    Jobber, David
    Keyword
    Factor analysis
    International marketing
    Market entry
    Marketing decision making
    Strategic choices
    Peer-Reviewed
    Yes
    
    Metadata
    Show full item record
    Abstract
    A study of key decision makers in a sample of large international companies explored the non-domestic market entry decision. A literature review revealed five broad external domains which held the potential to affect that decision. A series of statements was factor analysed to reveal ten more specific variables. An analysis of which variables discriminated between the decision to enter and not enter a new non-domestic market demonstrated that geocultural/political similarity, developed economy, attractive market, good market information and governmental attitude significantly affected the decision. The findings supported a marketing-strategy based theory of market entry.
    URI
    http://hdl.handle.net/10454/3851
    Version
    No full-text available in the repository
    Citation
    Whitelock, J.M. and Jobber, D. (2004). The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study. European Journal of Marketing. Vol. 38, No. 11/12, pp. 1437-1455.
    Link to publisher’s version
    http://dx.doi.org/10.1108/03090560410560182
    Type
    Article
    Collections
    Management and Law Publications

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